Home-Based Business Toolkit - A Workforce50.com Expert Column by Amy Grossman

Home-Based Business Toolkit

"Home-Based Business Toolkit" is an expert column that aims to help the 50+ generation launch and grow home-based businesses. You'll find ideas for home-based businesses, methods for picking the right one for you, ways to get inspired and stay motivated, and tips and techniques for starting and growing your business with no-cost and low-cost strategies that will leverage your time and talent and fit with this stage of life.

The 5 "Satisfaction Factors" of Self-Employment
Drawing from the fields of positive psychology, human potential, and entrepreneurship, five factors emerge that can increase your satisfaction in self-employment. Design your work with these factors in mind.

Is Your Business Card Working Hard For You?
Your business card is your ambassador when you are not there. It is what you leave behind after you make a connection with a prospective client or referral partner. Is your business card working hard enough for you?

Evaluating Your Business Idea
As the best ones -- business ideas -- rise to the top, it's important to retain objectivity. Avoid falling in love with an idea without testing it thoroughly.

How to Build Relationships Quickly without Leaving Home
Here are some ways to expand your contacts without putting on business attire, driving in traffic, paying for parking or enduring bad weather.

Amy Grossman

boomer business for Workforce50

Coach, educator, entrepreneur and author, Amy Grossman is a visionary who is devoting her life to empowering others in midlife to chart their own course through self-employment.

For those who want to create a home-based business that combines profitability with purpose, she founded Boomer Business Launcher.

So that any home-based business owner can benefit from the power of a short, focused plan that's easy to write and use, she created and leads the Business Plan Action Group, using her expertise as a One Page Business Plan Certified Consultant and her experience in taking a venture from zero to a million dollars in three years.

Drawing on her experience generating revenue streams for both profit and nonprofit organizations, Amy works with clients to develop creative business strategies that utilize traditional as well as Internet marketing techniques. She's a contributing author to 30-Day Total Business Makeover and a frequent host of teleseminars, webinars, and teleclasses about starting and building a home-based business.

Amy, who holds an MBA, is a graduate of The Coaches Training Institute and the management and leadership program at Harvard's Graduate School of Education. She has served on the executive board of the International Coach Federation, New England, and is currently a member of the Life Planning Network.

Among Amy's other life priorities are: finding time to play with her dog Maisy, collecting vintage buttons, gardening, and viewing independent films. Not surprisingly, she feels that life is much better since she discovered the slow cooker.